Digital Marketing Executive (Meta Ads)

We are hiring a Digital Marketing Executive with hands-on experience in Meta Ads at Zeevi Infotech. The role is focused on running paid campaigns for new user acquisition, improving campaign performance and supporting the platform ?s growth of students.

If you enjoy working with campaign data, testing new ideas and improving advertising results through regular analysis, this role offers you the chance to work on marketing campaigns within education and government exam preparation.

Company: Zeevi Infotech
Job Type: Full-Time
Working Days: Monday to Friday

Qualification Educational

Applicants must possess a Bachelor ?s degree in Marketing, Business or related field.

Experience

You have 1 to 3 years of hands-on experience in performance marketing or digital marketing.

Experience with running paid campaigns for an EdTech platform or government exam website would be a plus.

Candidates should be able to provide examples of previous campaign work or performance reports if available.

What You Will Be Working On

In this role, you will be responsible for Meta ad campaigns, from planning to reporting.

What you can do:

• Create and manage ad campaigns on Facebook and Instagram.
• Track campaign performance on a daily basis.
• Ongoing optimisation to improve click-through rate, cost per click, cost per acquisition and return of investment.
• Try out different audiences, creative assets, headlines, and ad units.
• Create groups of people according to their behaviour and demographics.
• Run retargeting campaigns to users who have already engaged with the platform.
• Review campaign reports and identify areas for improvement.
• Work with content writers and designers prior to the launch of advertisements.
• Share campaign reports with marketing team.
• Stay up to date with Meta advertising and campaign management updates.
• Work with product and analytics teams to help marketing goals.

Skills Required:

The company wants someone who can:

• Read campaign data and know what the numbers mean.
• Adapt your campaign based on performance, not assumptions.
• Run multiple campaigns without sacrificing quality.
• Plan your advertising budgets carefully.
• Communicate effectively while collaborating with various teams.
• Stay organised even in active campaign mode.
• Keep up with new advertising features, the platforms are ever-changing.

Technical Skills

Practical experience in: Applicants should have

Meta Ads Manager
Facebook Pixel Conversion API
Google Analytics -->
Tracking tools for campaigns
Performance marketing ideas

This role will be very helpful in understanding customer journeys and digital marketing funnels.

Hours of work

This is a full time position, Monday to Friday.

Flexible working hours. Active campaigns, however, may need to be monitored on weekends if necessary.

Job Benefits:

Eligible employees may be entitled to:

Salary Package: Competitive.
Incentives based on performance.
Opportunities for learning and development.
Culture of flexible working.
Opportunity to work on large scale digital marketing campaigns.

Selection Process

Applications will be considered on a rolling basis. If you are shortlisted for the next stage you may be asked to talk about past advertising campaigns and campaign performance at interview.

How to apply:

Interested candidates should send updated resume. If available, campaign reports or a portfolio of past Meta advertising work can also be attached with the application. Short-listed candidates only will be contacted for the next stage of the recruitment process.